Mercedes-Benz has commenced localisation of a Mercedes-AMG
model in India. The first Mercedes-AMG product to roll-out of the assembly line
from Mercedes-Benz India will be the AMG GLC 43 4MATIC Coupé.
The
benefit of local manufacturing is that the company will no longer need to pay
the 100+ % customs duty on the AMG car which came into India through the CBU
route. Rather, duty levels will now be under 20%, making the car a lot more
affordable to customers.
AMG
is Mercedes-Benz’s performance sub-brand having a wide portfolio of performance
limousines, performance SUVs, SUV Coupés, and sports car in its wide portfolio
in India. The AMG brand has a dedicated retail presence through the AMG
Performance Centres located across Indian metros.
Martin
Schwenk, Managing Director & CEO, Mercedes-Benz India stated, “The AMG
brand over the years has become synonymous with performance motoring in India
and remains highly aspirational. The decision to locally produce AMG in India
underlines Mercedes-Benz’s clear roadmap for the Indian market and our
long-term commitment to our Indian customers. We want AMG to be more accessible
to the potential customers and play a bigger role in our overall portfolio we
offer in India. This decision is an important milestone towards strengthening
our AMG ambitions in India further.”
Schwenk
remarked that the AMG GLC 43 4MATIC Coupé is an important model in the
company’s portfolio having the distinction of being one of the highest selling
AMG models in India.
The
AMG GLC 43 4MATIC Coupé combines new, expressive design features with improved
performance. The latest version of the MBUX infotainment system, with
AMG-specific functions and displays, introduces an innovative control concept
that adds to the vehicle's feasibility for everyday use.