Toyota Kirloskar Motor (TKM) gave a sneak peek into the theme of the launch campaign – “Respect”, for the soon to be launched Toyota Urban Cruiser. Toyota Urban Cruiser, the youngest SUV in the famed Toyota line-up of SUVs, is an offering for those who aspire to own a Toyota SUV at a young age.
The theme of the campaign stems from the target audience’s aspiration for early success in life. The SUV segment that has gained much popularity due to its body type and superior road presence commands respect amongst today’s youth. Toyota Urban Cruiser offers an early entry into the Toyota SUV family and comes with Toyota’s global standards of sales & after-sales services.
The theme of respect resonates well with the youth who believe that respect doesn’t come with age but with individual and bold choices. The all-new Urban Cruiser is built for today’s young achievers who are aspirational and have earned respect for their bold choices. These discerning individuals are versatile, bold, adventurous and known for taking the road less travelled just like the Toyota Urban Cruiser. The all new Toyota Urban Cruiser launch is scheduled for this festive season.
Energizer and Assurance Intl Limited have collaborated on a new line of automotive oil that will be sourced, manufactured, and distributed in India to complement the existing STP product portfolio in ...
The Uno Minda D-90 horn has a two-year manufacturing warranty and is competitively priced between Rs 295 and Rs 855. It can be conveniently purchased from a variety of top-tier online and offline reta...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.