MG
(Morris Garages) India has received over 2,800 bookings in 27 days for its
upcoming MG ZS electric car. The company will cater to 2,409 bookings received
from the markets where the ZS EV will be initially launched – Delhi/NCR,
Mumbai, Ahmedabad, Bangalore, and Hyderabad. The number of bookings received
for the ZS EV outpaces the total number of EV cars sold in India in 2019.
MG
Motor India also becomes the first automotive company to close bookings for a
car before even announcing its price. It has also set a record for the number
of pre-launch bookings received for an EV in India. The ZS EV is a
globally-proven EV that provides customers with the practicality of an SUV and
the performance of a sports car. The ZS EV has also achieved a Five Star Euro
NCAP rating.
Bengaluru
has emerged as the top market for the ZS EV followed by Hyderabad. Around 40%
of the bookings were registered online, underscoring a significant digital
shift in consumer behaviour within the automotive space.
The
ZS EV has already registered significant success in more than 10 international
markets such as the United Kingdom, Europe, Australia, and Southeast Asia. It
received more than 2,000 orders within weeks of launch in the UK & Thailand
respectively.
MG
Motor India is building a 5-way EV charging ecosystem in association with
domain-leading players as an enabler and catalyst for the country’s EV
revolution and to accelerate the adoption of eco-friendly, next-generation
mobility solutions. Each ZS EV comes with an on-board cable to charge anywhere.
Customers can also get an AC fast charger installed at their homes/offices,
free of cost, through MG’s association with Delhi-based eChargeBays.
The
carmaker has also partnered with Fortum Charge & Drive India to set up 10
DC 50 kW super-fast charging stations at select MG showrooms in 5 cities.
Additionally, it plans to create an extended charging network across MG
dealerships in select satellite cities along key routes and provide
charge-on-the-go with RSA (Roadside assistance).
For
the ZS EV, MG Motor India has also introduced India’s best vehicle ownership
package, the “eShield”, with a free-of-charge 5-year manufacturer warranty for
unlimited kilometers on the car and 8 years/150k km warranty on the battery for
privately registered customers. Additionally, the “eShield” offers
round-the-clock roadside assistance (RSA) for a period of 5 years for privately
registered cars, along with 5 labour-free services. All these elements under
the “eShield” are aimed at enhancing the customer experience and providing
complete peace of mind.