Celebrating
the soon to be released Hindi movie starring Ajay Devgn ‘Singham Returns’, Tata
Motors has introduced theSafari Singham range of accessories and merchandise
through the Safari website, the Safari ebay India brand store and select Tata
Motors showrooms.
Delna
Avari, Head-Marketing Communications& Services, Passenger Vehicles, Tata
Motors said the company decided to launch an exclusive range of ‘Singham’
inspired Safari accessories and merchandise for their discerning customers. With
this initiative, she said Tata Motors is taking online marketing for the Safari
Storme to the next level.
According
to a Tata Motors Press release, the exclusive accessories will include elements
for both the interiors as well as exteriors of the Safari Storme. Exterior
elements will include exclusive Singham decals and badge, hood scoop, hood
deflector, fog lamp receiver, fog lamps, chrome garnish around the headlights
and tail lamps and door visors. Interior elements will comprise of 2 DIN music
system, PND (Portable Navigation Device), reverse parking camera, art leather
seat covers, organiser with Singham branding, carpets with Singham branding.
Safari Singham cobranded merchandise will include bag packs, key chains, dog
tag chains, sling bags, mugs and t-shirts.
Reliance
Entertainment is presenting the movie in association with Ajay Devgn Ffilms and
Rohit Shetty Productions. The movie will be released on August15, 2014.
Picture courtesy eBay.