There
are some festivals in India that are auspicious in nature for Indians to
go on a buying spree. Dhanteras is one such Hindu festival. MG Motor India, a new
automobile company to enter India, announced that it delivered a record 700
units of the MG Hector SUV on the auspicious occasion of Dhanteras.
Dhanteras
is the first day that marks the festival of Diwali, the festival of lights, in
India. The festival is celebrated as "Lakshmi Puja". On Dhanteras,
Lord Dhanvantari, the god of health and ayurveda, is worshiped.
On
this day, Hindus consider it as an extremely auspicious day to make new
purchases, especially gold or silver articles and new utensils. The day also
sees heavy purchases of appliances and automobiles.
To mark the occasion, MG organised various
vehicle delivery events across India to congratulate its customers and thank
them for their contribution towards girl child education. As part of its
association with IIMPACT NGO, the carmaker had earlier announced that it will
sponsor the education of one girl child for every MG Hector sold in the
country.
Making
the festive season extra special for its Delhi-NCR customers, the carmaker
delivered nearly 200 cars from a single point, marking one of the largest
vehicle delivery events on Dhanteras.
MG Motor India has received a very good
response of MG Hector with over 38,000 bookings. It recently celebrated another
milestone by rolling out the 10,000th unit of the model from its Halol plant.
As
part of its commitment to customer satisfaction, the carmaker aims to ensure
timely vehicle deliveries to its customers. With plans to ramp up its
production with its second shift beginning in November this year, in line with
the increased component supply from its global and local vendors.