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Isuzu Motors India has signed on former South African cricketer and an adventure enthusiast, Jonty Rhodes to promote the brand and V-Cross in India. The company has launched its latest commercial, featuring Jonty Rhodes, underscoring the message ‘Be the Game Changer’ at a press conference held in Mumbai. Jonty drove the V-Cross to mark his association with ISUZU in India in the presence of senior management executives, business partners and media.
“Jonty perfectly represents the brand’s values and his association encapsulates what we intend to do in this country”, said, Ken Takashima, Deputy Managing Director, Isuzu Motors India. “Jonty Rhodes, an internationally known sportsman, brings with him unique qualities that differentiated him as a ‘game-changer’ in the international cricket. He continues to be an active adventurer, surfer and a traveller, endorsing many aspirational traits of the growing Indian population. The V-Cross, lifestyle & adventure Pick-up, has been a catalyst in bringing about a new lease of life to the people and adventure enthusiasts in India. The Indian Pick-up market is growing significantly and we have been witnessing a strong inclination towards the V-Cross. We are happy to have carved a niche in the Indian utility vehicle market. We are thrilled and excited to associate with Jonty and I am sure this will make the brand & the V-Cross even more exciting and aspirational in the days to come,” he added.
Commenting on the association, Jonty Rhodes said “I am pleased to be associated with a legendary brand that makes reliable, durable and performance-oriented vehicles. Coming from country where Pick-ups are commonly used as a personal vehicle for daily commute and weekend getaways, I am equally excited to endorse such a versatile vehicle like the V-Cross in India from a world-renowned manufacturer of automobiles. India is a phenomenal country and I have had the opportunity to be closely associated with this country, doing new things and meeting new people. I am truly excited to be associated with ISUZU in India and I look forward to an amazing journey with the brand.”
Isuzu Motors India recently rolled-out the 10,000th vehicle from its manufacturing plant in SriCity, Andhra Pradesh, since its start of production in April 2016. The company had already crossed a cumulative sales of 10,000 units in March 2018, which includes the vehicles that were sold before SoP at SriCity.
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