Maserati
continues to celebrate its 100 years of history with a seven-page pictorial
feature titled "Beyond the Swimsuit" in the introductory section of
America's most anticipated magazine issue.
"We
started our next 100 years of craftsmanship by kicking off 2014 with the launch
of one of the best received Super Bowl commercials "Strike",
featuring the all-new Maserati Ghibli, and extending the brand to another
massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary
issue," said Harald Wester, CEO of Maserati S.p.A.
"I
had a great time driving the new Maseratis for their photographic campaign shot
by photographer Francesco Carrozzini," said Heidi Klum.
Italian
Master Photographer, Francesco Carrozzini, shot the seven-page pictorial
"Beyond the Swimsuit" which brings together 'day in the life' scenes
that befit one of the world's most famous women. Heidi Klum, the Hollywood star
with the glamorous Quattroporte Ermenegildo Zegna Limited Edition, the business
woman with the Ghibli S Q4 and the thrill-seeker with the GranTurismo MC
Stradale Trofeo Race Car.
This
is a nod to a brand with proven tradition and one of the highest standards of
quality in the industry, which has been hard at work engineering automobiles
that will usher them into the next 100 years of innovation. Maserati is and
will always remain an automobile manufacturer capable of striking against the
status quo.
Powerful
women have been a constant presence in the history of Maserati. Maria Teresa De
Filippis was the first woman to compete in Formula 1, and did so in a Maserati
250F in the ‘50s, against champions such as Juan Manuel Fangio and Stirling
Moss. In more recent years, supermodel Jodie Kidd and TV Presenter Vicki Butler-Henderson
went on to win races in the Maserati Trofeo Championship. Off the race track,
an increasing number of women can be found behind the wheel of a Maserati road
car: in China for example, over 30pc of new Quattroporte owners are women.
The
print feature and digital extensions were produced on location in Los Angeles,
California.