Mercedes-Benz India to showcase top-end cars at 14th Auto Expo, 2018

Making its much awaited India debut will be the pinnacle of exclusivity and luxury personified, the ultra-sophisticated, Mercedes-Maybach S 650 sedan. The forerunner of Mercedes-Benz's new product brand for electric mobility globally- EQ,the ‘Concept EQ’ will be showcased to clearly manifest Mercedes-Benz’s direction towards creating a sustainable ecosystem of services, technologies and innovations. The name EQ stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion and Intelligence".

Also to be showcased is the all New E-Class All Terrain. The New E-Class All Terrain is like a SUV, thanks to its SUV like greater ground clearance, SUV like large wheels and 4MATIC all-wheel drive as a standard feature, making it a versatile vehicle. The All-Terrain has a striking SUV look with powerful

flared wheel arches and SUV radiator grille. The most eye-catching feature of the striking front is the SUV-style two-fin grille with a star integrated in the centre. The distinctive front bumper and the paneling in underride guard-look, electroplated in silver-chrome, also contribute to the robust SUV appearance of the E-Class All-Terrain.

The E-Class All-Terrain made its global debut at the Paris Motor Show in 2016 and will have its India debut, later in 2018.

Mercedes-Benz family at Auto Expo 2018 will comprise of:

• AMG: F1 Car, AMG GT R, AMG GLC 43 Coupe and AMG SLC 43

• Show Car: Concept EQ

• Specialty Cars: E-Class All-Terrain and C-Class Cabriolet

• Sedans: Mercedes-Maybach S 650, New E 350 d, C 250 d Edition C

• SUVs: GLA 220 d 4MATIC, GLC 220 d, GLS 350 d

Unique digital activations for Auto Expo 2018

Mercedes-Benz intend to engage more with its customers, prospects and fans in the online space, for which the brand will launch a new e-commerce marketplace for sale of Mercedes-Benz official merchandise.

There will be an AI based Chatbot, which is a first in the industry, using artificial intelligence to answer customer questions on Mercedes-Benz products. It will also have an artificial reality based function which will further enhance customer interactivity with the Bot.