Yamaha stylish helmets for women, children

Now that it is mandatory for even women pillion riders too to wear helmets in the city of Delhi, there is good news in the form of smart helmets for them from Yamaha Motor India Sales Pvt. Ltd. (YMIS). The company has unveiled its cool and stylish helmets for women and kids in India.

Not ignoring the fact that the helmets are even more important for kids’ travelling with their parents on a two-wheeler, the company has brought out stylish helmets for women and children. The new helmet products will be available at all Yamaha dealerships across the country with a price range between Rs. 990 and Rs. 1380. The new helmets were conceived and developed by Yamaha Motor India Sales Pvt. Ltd and certified ISI helmets are designed to suit and appeal to the kids and women in India, said a press release from Yamaha.

Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said that the Delhi Government’s mandate for woman to wear helmets even as pillion riders is a welcome move. “On day one of this move, we could see many women riders being fined and most of the women riders came up with excuses such as non-availability of helmets exclusively for women. Gauging the requirements, we are happy to introduce our new range of helmets meant exclusively for women.  As a socially responsible company, Yamaha has always given importance to road safety and has been conducting various programmes on traffic safety across the country for almost five years now. On this occasion, we’d also like to urge the government to make a start and make helmets mandatory for children as well,”  he said.

Incidentally, the Road Transport and Safety Bill 2014 which is likely to be tabled in the winter session of Parliament  contains provisions for making helmets compulsory for all those riding on a two-wheelers which includes men, women and children.

Yamaha’s focus on building road safety awareness is one of its key Corporate Social Responsibility initiatives. The company currently conducts Yamaha Safe Riding Science (YSRS) for college students, Yamaha Female Riding Training (YFRT) for women, Yamaha Children Safety Program (YCSP) for school kids and Yamaha Drivers Safety Program (YDST) for truck drivers. The company has also introduced its Maiden Mascot – ‘Zippy’ to promote the Yamaha Children Safety Program (YCSP) which is a first of its kind social initiative to educate and influence both parents and children about vital road safety measures). Through these initiatives, Yamaha strives to boost awareness among their customers on road safety and safety education, subsequently making the complete family safe, the press release added.

Picture of Yamaha helmets for women and children