The
year 2020 saw Covid induced disruption in the business, due to which all
planned new launches were delayed. However, by end of the year, Ducati was
quick to jump back on the track and launched three BS6 motorcycles in quick
succession which included all new models like the superbike Panigale V2, the Scrambler
1100 Pro, and the Sports Tourer Multistrada 950S. A major contribution to the
2020 sales came from the Panigale V2 range with enthusiasts stepping into the
world of the racetrack and making the launch of Panigale V2 a big success.
For
2021, the product range is now even more complete, with the entry of new
motorcycles across the Monster, Scrambler, Multistrada, Panigale, Diavel, and
the much anticipated Streetfighter family. The first quarter of 2021 will begin
with the launch of the BS6 Scrambler, Diavel and the new XDiavel. This will be followed
by the launch of all new motorcycles based on the revered V4 engine platform
including the Multistrada V4, the Streetfighter V4 and MY2021 Panigale V4.
The
latter half of the year will see Ducati spice up the super naked segment with
its all new offering, the Monster, followed by the SuperSport 950 and the
Hypermotard 950 RVE. The Scrambler Ducati side of things will also see more
action as the BS6 Scrambler Icon will be joined by other Scrambler models like
Scrambler 1100 Dark Pro, all new Night Shift and the popular Desert Sled.
Considering
the need of the hour, Ducati also started the Ducati Cares Program to welcome
customers again at the dealerships and will continue to ensure that all safety
protocols related to Covid are met at its stores. Bookings for the BS6
Scrambler Icon and Scrambler Icon Dark are now open and customers can book
their motorcycle at the nearest Ducati dealerships, for a booking amount of Rs 50,000.