Yamaha Motor India Sales Pvt. Ltd. (YMIS) has unveiled its Brand Mascot for their Yamaha Children Safety Program. The new mascot shall help the brand connect with children and further strengthen their concern towards riding safety. Yamaha Children Safety Program (YCSP) is a CSR activity by the company to impart knowledge about the vital road safety measures. Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. stated, “Through the mascot we are focusing on building brand connect aggressively yet through a humane initiative.”
The cute, funny and brightly coloured mascot will appeal to little kids around the country. The mascot has not been yet named. Instead Yamaha India will name the mascot through a naming contest. Children between the ages of 5-12 years can participate in this contest by registering their name at any Yamaha dealership. The winner walks away with 1 year scholarship and other attractive prizes. Yamaha will announce the winner on the 5th of February, 2014.
Energizer and Assurance Intl Limited have collaborated on a new line of automotive oil that will be sourced, manufactured, and distributed in India to complement the existing STP product portfolio in ...
The Uno Minda D-90 horn has a two-year manufacturing warranty and is competitively priced between Rs 295 and Rs 855. It can be conveniently purchased from a variety of top-tier online and offline reta...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.