Hero Cycles plans to increase focus on e-cycles; Increase range to 20 e-cycles

 There have also been a string of high-level meetings with two leading international technology giants in the EPAC category and a feasibility study too has been conducted to produce a range of products in India in this category. These moves can be a game changer, especially at a time when the government effort to popularise e-cycles and e-mobility is at its peak. 

Pankaj Munjal, Chairman and Managing Director, Hero Cycles Ltd., said, “Hero has always led the change in the two-wheeler and cycles category and with the advent of this hugely popular and well-accepted technology – The EPAC segment of smart personal commuter vehicles is set to expand at an exponential pace. Major commuter trends point out that the average daily commuting distance of an Indian commuter is barely 0-15 km and an electric bicycle at an affordable price potentially could become the most practical choice of transport. We are exploring a possible partnership with the world’s leading brands and have conducted several feasibility studies which promise a great future for this project and given the government’s vision to provide the subsidy for EPACs this could be the next big change for the masses”.

 The current range of Lectro cycles was initially launched in the European and UK market by the Hero acquired company Avocet and was also showcased at the Euro Bike 2016 in Germany where the brand was reviewed and revered by global riders and experts alike. Introduced in India in December 2016, the brand has had a strong first year of acceptance and performance. The Lectro range of products has started to change the landscape of the smart commuter in metros and small cities and this trend is likely to accentuate in near future. These e-cycles can potentially emerge as a popular choice of the youth especially the ones who would like to have convenience and thrill of owning a personal, practical and safe E-Cycle to commute.

The current products in the Lectro range of e-cycles are priced between Rs 45, 000 and Rs 89,000 and are available in three variants. These products have fared pretty well in the Indian climatic conditions and have been quite a hit with the tech-savvy current generation across metros and mini metros.