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After creating new highs in automatic scooter segment, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) is now also expanding its leadership in the 125cc executive motorcycle segment, which is India’s second largest motorcycle segment by volumes. The company now claims that the CB Shine which was launched in 2006 is now the only 125cc motorcycle brand to cross the landmark 1 lakh unit sales mark in a single month.
On its 11th Anniversary, CB Shine sales have grown by a phenomenal 51% from 66,691 units in April 2016 to 100,824 units in April 2017. This is led by demand for HET BS-IV Honda engine with AHO upgrades and Low Rolling Resistance tyre in CB Shine SP - a patent applied for technology. Shining the most in the segment, CB Shine brand sales grew five times faster than 125cc motorcycle segment’s growth of 8%.
CB Shine has gained 15% market share on year on year (y-o-y) basis and is firmly leading with 54% market share in this segment, in April’17. As biggest brand within Honda’s motorcycle portfolio contributing over 55% in motorcycle sales, CB Shine record sales have catapulted Honda 2Wheelers India to the No. 2 motorcycle brand in India for the first time in April’17.
Source: HMSI
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