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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has set a new record after its popular scooter Activa achieved a milestone of 15 million units of cumulative sales. Thus, the Activa is the first scooter in India to reach this landmark.
Launched in 2001, Activa sold 55,000 units in its debut year. In just three years, Activa became the leader in automatic scooter segment. By 2012-13, Activa sales had crossed the 10 lakh (1 million) mark annually but were still behind India’s largest selling two-wheeler (a motorcycle at that time) by a sizable gap of 8.73 lakh units.
The situation reversed in the next 4 years. Activa sales more than doubled from 12.05 lakh units in FY’2012-13 to 27.59 lakh units in FY’2016-17. For the first time in 17 years, Activa (an automatic scooter) has overtaken all motorcycles to become India’s Number One selling two wheeler in 2016-17 and leads by a comfortable margin of 2.09 lakh units over its nearest competition.
Celebrating this feat, Minoru Kato (President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.) rolled out the landmark 15,000000th Activa from the assembly line of Honda’s scooter only plant in Gujarat.
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