“Also, Thailand is home to one
of the most enthusiastic and seasoned riding communities in the world, with
thousands of riding clubs and a prevalent culture of leisure riding. With Royal
Enfield coming into the market riding enthusiasts will have an option to ride a
unique product that is known for its leisure riding experiences”, he added.
With a view to become the
leader in global mid-sized motorcycle segment, Royal Enfield has been expanding
its global retail footprint across UK, Europe, Latin America, Middle-East and
now in South East Asia, with its most recent launch in Indonesia. Royal Enfield
announced its entry into Thailand, the fifth largest two wheeler market in the
world in Dec 2015, at the Thailand International Motor Expo. With its
aspirational yet accessible range of motorcycles suitable for riding within the
city, as well as long-distance rides during weekend, the 115 years old iconic
motorcycle brand intends to revolutionise and reinvigorate the mid-size
motorcycle segment in Thailand.
“As part of our international
strategy, we are focused on building the brand and creating demand in nodal
cities across the world such as London, Bogota, Medellin, Dubai, Madrid, Paris,
Jakarta and now Bangkok. We are working to create a robust eco-system
comprising of highly differentiated retail experience and aftermarket capabilities,
rides and community events and other adjacencies that bring to life the
heritage and world of Royal Enfield. We believe that once we are successful in
Bangkok, our brand and products will resonate very well in other key Thailand
cities as well”, Arun added.
Source: Royal Enfield