Honda Navi motorcycle for youth at Rs 39500

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) announced an aggressive and ambitious roadmap for India at the 13th Auto Expo 2016  with  six new models led by Navi.  Targeted at the youth, Navi is the first 100pc Honda R&D India model – from concept development to commercial production. The bike has been priced at Rs 39,500 (Ex-showroom price, Delhi). The delivery of NAVI will start from April, 2016 onwards.

Navi’s unconventional design is its uniqueness – a concept is very mechanical & clean. In its standard form, the design statement is Fun To See and pure Fun To Ride. Providing endless possibilities in expression & Customisation for the young customers - Navi is designed in such a way, that it opens up a significant opportunity to modify & customise it to suit ones taste. Honda dealerships will provide a totally new environment and FUNtastic experience to the youngsters with a vibrant range of customised parts inside the showroom.

The standard Navi will come in 5 colour options – Patriot Red, Hopper Green, Shasta White, Sparky Orange and Black. 

Taking forward Honda’s marketing initiative in the digital world, an exclusive android mobile booking application ‘NAVI’ was launched especially for the generation hooked to social media. The application can be downloaded from Google Play store by searching for ‘NAVI’ in the search bar and then installing it.

One can book their Navi through the android application and enter the fun world of Honda.

Takahiro Hachigo, President, CEO & Representative Director, Honda Motor Co., Ltd., Japan, said, “Honda met a total of 17.1 million two-wheeler customers across the globe last year. India, with its fast growing economy, is the largest two-wheeler market in the world and our Indian operation became the largest volume contributor to Honda’s global production in 2015. I would like to re-iterate here that India is one of our priority markets, where we have strong intention to grow further. Honda’s fourth two-wheeler plant in Gujarat will be ready to commence its operation soon, and our operations here in this country further deliver lots of joy and excitement.”

Giving insight on the spirit of Honda to always build a new value across the world Keita Muramatsu, President & CEO- Honda Motorcycle & Scooter India Pvt. Ltd. said, “2016 will be the historic year for Honda. Led by increased capacity with 4th plant, we will cross the threshold of 5 million two-wheeler sales in India for the first time. More importantly, we are confident that Honda’s 6 new models led by NAVI will reinvent 2wheeler mobility in India. With the NAVI, the game is ON and Young India is going to play with their two wheels like never before.”

Elaborating on the origin of NAVI and how this fun revolution will change the way India rides on two-wheels, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said:  “With India having the world’s youngest population, it is imperative for Brand Honda to connect with the youth. NAVI will take forward Honda’s Fun DNA in India. From business point of view, almost 70pc of 2wheelers sold in the country today have engine displacement upto 110cc. However most of the models here, irrespective of their segment - Motorcycle or Scooter - are lookalike without much differentiation in specs or features. Considering the potential & moving away from the Syndrome of Sameness, Honda R&D India challenged to create “New additional Value for India” – NAVI.”

CRF1000L Africa Twin

The overwhelming success of CBR 650F has paved the way for launch of Honda’s next higher displacement “Make in India” model. The CRF1000L Africa Twin, undoubtedly is one of the world’s most celebrated adventure motorcycle which has proved its mettle in the world’s toughest race – The Dakar rally.

With the concept of “Adventuring across open country”, Honda designers set out to create a big adventure model that would perform exceptionally well off-road yet be convenient for everyday riding. Offering outstanding traction, the newly developed 998cc engine is a compact liquid-cooled, 4-stroke, 8-valve, parallel twin with a 2700 crank. The lightweight steel semi-double frame helps the bike deliver excellent cruising performance off-road and nimble, stable handling on the street.

Continuing to evolve and deliver superior value to Indian customers, Honda also showcased the new 2016 editions of its four current models.