Honda launches new 2015 editions of Aviator & Activa i

Detailing on the association with new brand ambassador, Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Said, “Today, as India is progressing, one in every 3 Honda scooter customers is a female. Every month around 75,000 female customers are joining Honda Scooter family. More number of females are now venturing out of their homes and see two-wheeler riding as the ultimate expression of empowered mobility.

We welcome the young and vibrant Taapsi Pannu as a new brand ambassador today for taking forward Brand Honda’s emotional connect especially with its female fans. As someone who has realized her dreams with the Honda scooter as her trusted choice, we hope that Taapsi will be an inspiration to many others like her to take their flight on Honda Wings and empower themselves.”

The 2015 edition of the Aviator comes loaded with several features. It has a muscular metallic front look, front chrome cover, console cover garnish, stylised halogen powered headlamp, garnished instrumental pane, crystal clear lens, sweeping side indicators, body-coloured grab tail and 3D Wings emblem. Other features include telescopic suspension, stylish five spoke 12inch silver alloy wheels, wide and comfortable seat and an optional 190mm front disc brakes.

The scooter is powered by a 109cc Honda engine powered by the latest Honda Eco Technology, combi-braking system for increased rider confidence. With a best in class mileage, the engine delivers a net power of 8bhp@7000rpm and torque of 8.77Nm@5500rpm.

It comes with tubeless tyres, viscous air filter, 20 litre under seat storage space and a maintenance free battery).

The 2015 edition of Aviator comes in Silver Strand Metallic (new colour) in addition to the existing The 2015 edition of Activa i  which is targeting unisex customer base, also comes in two variants. The Standard variant sports sharply stylised body graphics and comes in 4 colours – Black (new color), Pearl Amazing White, Autumn Beige Metallic and Alpha Red Metallic.

The new Deluxe variant sports trendy floral graphics to woo young female riders and comes in 2 colours – Pearl Amazing White (NEW COLOR) and Orchid Purple Metallic (NEW COLOR).

Brand association with Taapsee Pannu

Since her spectacular debut in the Southern film industry with Jhummandi Nadam in Telugu, Taapsee Pannu has become one of the most recognizable faces down south and a rising star in Bollywood films like Chashme Baddoor, Baby and the upcoming RunningShaadi.com.

Coming from a non-filmy background and having absolutely no connection with the entertainment industry, Taapsee is a prime example of a girl following her dreams of making her name in the Indian film industry. A combination of natural beauty and winning sensuality, Taapsee embodies the self-made women of today who is aspirational, confident and humble.

Expressing her happiness on being associated with brand Honda and sharing her personal journey,        Taapsee Pannu said, “I still remember, my Honda scooter was the first ever vehicle which I bought way back in 2005 as I had just started to pursue my dreams. From daily rides to college to making my way to the modelling assignments; Activa has been my reliable and trusted companion, and I still ride it whenever I am back in Delhi. Such is my karmic connection with Honda, that even in my upcoming film RunningShaadi.com, I am once again riding an Activa i on screen!

Looking back, I think learning to ride a two-wheeler was the best decision I took in life as the freedom of mobility allowed me to not only develop an independent streak, but also empowered me to live my life on my own accord as a woman of today. I am deeply honored to be associated with Honda and hope to inspire many other young and talented people to take their flight in mobility with Honda scooters. The new Aviator offer a perfect blend of irresistible style and performance and I can't wait to take them out on the road."