Hero MotoCorp launches products in premium motorcycle, scooter segment

HF Deluxe – Flex Fuel Motorcycle

Hero MotoCorp has showcased its first flex-fuel motorcycle, the ethanol-based Hero HF Deluxe, in alignment with the Government of India’s vision to promote green and renewable fuel technologies. This flex-fuel prototype has been developed at the company’s state-of-the-art R&D hub, the Centre for Innovation and Technology (CIT) in Jaipur. Powered by a 100cc BS6 engine, the vehicle is designed to operate on ethanol-blended gasoline with ethanol content ranging from 20% (E20) to 85% (E85).

VIDA V2

Further strengthening its commitment to make VIDA aspirational, accessible, and affordable, the company showcased the VIDA V2 e-scooter at the pavilion. Launched in December 2024, VIDA V2 is available at a starting price of Rs. 96,000/-. Powered by VIDA’s advanced removable battery technology, the VIDA V2 ensures easy charging and an impressive IDC range of up to 165 km per charge. Additionally, the swingarm-mounted permanent magnet synchronous motor with 6kW of peak power and 25Nm torque makes every journey engaging.

SURGE S32 – CHAMPIONING INNOVATION

Moving ahead with the evolving technological landscape and changing customer behaviors, Surge, the in-house startup of Hero MotoCorp, has showcased the Surge S32, a first-of-its-kind class-convertible vehicle. Earning various accolades across the globe, the Surge S32 acclaimed as one of TIME Magazine's Best Innovations of 2024. It was also honored with the prestigious Red Dot: Best of the Best Award and secured Platinum at the A' Design Awards, reinforcing its place as a trailblazer in design and innovation.

OTHER HIGHLIGHTS

Company’s pavilion gave a glimpse into the future with the showcase of 2025 Karizma XMR 210 Combat Edition, Mavrick 440 Pro (both featuring Upside Down Forks and TFT instrument-cluster), the Karizma XMR 250, and the Vida Z, which will be launched soon.

PREMIA ZONE

The state-of-the-art “Hero Premia”dealerships feature dedicated sections for Hero, VIDA, and Harley-Davidson products, offering customers a seamless and premium retail experience. To make its premium portfolio more accessible, Hero MotoCorp has established over 60 Premia dealerships across the country, will expand it to 100 in the coming months.

The Premia zone showcased an exciting lineup of flagship models including the Harley-Davidson X440, Mavrick 440, Karizma XMR 250, Xtreme 250R, VIDA V2.

ADVENTURE ZONE

The Adventure Zone captures the essence of Hero MotoCorp’s motorsport DNA, featuring the Xpulse 210 Rally and the exhilarating Dakar Rally Edition. These models epitomize the spirit of adventure and are designed to deliver unmatched performance and versatility, catering to the needs of thrill-seekers and off-road enthusiasts.