Siddhartha
Lal, Managing Director of Eicher Motors Ltd. said, “At Royal Enfield we are
closely engaged with our consumers and community. Their desires and aspirations
shape the motorcycles we make and we are always looking to create newer
experiences and newer formats of pure motorcycling for them. There were always
a set of passionate motorcyclists that loved our brand, but did not find the right
kind of attitude within our portfolio. The Hunter 350 is for them. It is a
motorcycle that combines the strengths of seemingly different species, and
brings it together in a super stylish and fun package that is an all new
flavour of pure motorcycling with the unmistakable Royal Enfield character.”
Commenting
on the launch of the Hunter 350, Royal Enfield CEO, B Govindarajan, said, “The
Hunter 350 is an outcome of several years of insight gathering and consumer
studies from across the world. It is a motorcycle that feels right at home in
big metropolises and is exciting for the experienced rider, and easy and accessible
for a new rider. Its shorter wheelbase, more compact geometry and lighter
weight makes it very nimble and manoeuvrable within the urban context. We are
very confident that this new reimagined roadster will usher in a whole new set
of global consumers into our world of pure motorcycling.”
Mark
Wells, Royal Enfield’s Chief of Design, said, “It just seemed the most natural
thing in the world for Royal Enfield to develop a fun, lighter and more agile
350 roadster. It’s fresh but is still fully Royal Enfield. Every time I look at
it, the Hunter gives me a carefree feeling – of being young, jumping on my bike
and whizzing off to meet up with mates.”
The
Hunter was conceived and developed by the talented designers and engineers at
Royal Enfield’s two state-of-the-art technology centres, in India and the UK,
and renowned chassis experts, Harris Performance.
The
Hunter is powered by the modern, globally acclaimed 349cc air-oil cooled single
cylinder J-series engine,. Fuel-injected, it produces 20.2 bhp at 6100 rpm and
27Nm of torque at 4000rpm resulting in strong, low-end grunt, super smooth
linear power delivery with an engine calibration to give a lively throttle
response and a distinctive exhaust note to suit the character of the Hunter.
With a primary balancer shaft to cut down vibrations, it feels both responsive
and refined while its gear shifting is crisp and smooth thanks to an optimised
5-speed gearbox.
The
Hunter is supported by an ecosystem of Genuine Motorcycle Accessories. These
can be added when ordering the bike, on Royal Enfield’s user-friendly App and
MiY (Make It Yours) personalisation platform or at a later date. The Suburban
range features protective and functional attachments, such as engine and sump
guards, pannier mounts and luggage, custom seat and touring mirrors. Options in
the Urban range include a signature bench seat, black LED indicators, a tinted
flyscreen and a minimalist ‘tail tidy’ rear end. All have a premium finish and
are a hassle-free fit straight onto your motorcycle. For further
self-expression, a selection of superior riding gear, including gorgeous
helmets in complementary colours, t-shirts and smart personal accessories are
available.
Aimed
at a global audience, the Hunter is available for bookings in India in India with
immediate effect, and for test rides and retails starting August 10 2022.
Furthermore, the Hunter will be launched across key markets in the Asia Pacific
before the end of this year, with Europe and the Americas following in during
the first quarter of the next year. Customers can discover, book a test ride,
book and customise their Hunter 350 via the Royal Enfield App, on the company
website at royalenfield.com or at their nearest Royal Enfield dealership.