Every motorcycle rider of repute in the US knows a lot about the Sturgis Motorcycle Rally held in the city of Sturgis. The Sturgis Motorcycle Rally is an American motorcycle rally held annually in Sturgis, South Dakota (USA) usually during the first full week of August.
This year the official rally dates are August 3 through August 9, 2015, but Harley-Davidson will roll into town August 1.Harley-Davidson and the City of Sturgis, S.D., are setting their sights on the future – far into the future. In the spirit of this year’s 75th Sturgis Motorcycle Rally, the company and city officials are finalising an agreement covering the next 75 years making Harley-Davidson the official motorcycle of the Sturgis Motorcycle Rally.
During a news conference at the company’s headquarters in Milwaukee, Harley-Davidson announced the planned agreement, which has an initial term and renewals running through 2090. To unveil the deal, Harley-Davidson removed a brick from the historic front entrance using a 2015 Harley-Davidson Street 750 motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73 bricks from the headquarters’ famous motorcycle-only parking area will be delivered to Sturgis on Harley-Davidson motorcycles.
There is no better way keeping the Harley spirit alive!
“Harley-Davidson riders have attended the Sturgis Motorcycle Rally for decades. This new agreement will help fuel many more years of freedom, independence and rebellion for this iconic gathering,” said Matt Levatich, president and chief operating officer at Harley-Davidson in a press release issued by the company. “Riding is a passion passed down through generations, so it’s important we celebrate the legacy and history of Harley-Davidson in Sturgis, while helping creating new memories,” he added.
As part of the agreement, a permanent plaza will be built on Main Street in Sturgis that will include a stage for events, concerts and even weddings. The year-round location, which will be completed in time for this year’s 75th rally, will be the official Harley-Davidson destination for riders and fans alike.
In the true Harley-Davidson spirit, the new plaza will integrate bricks from the company’s Milwaukee headquarters, a building that once housed the company’s factory dating back more than 100 years.
“For decades, Harley-Davidson has been the motorcycle of choice for Sturgis Motorcycle Rally fans and a great partner to the City of Sturgis,” said Sturgis Mayor Mark Carstensen. “Today it gives me great pleasure to solidify its importance by making it the official motorcycle of the Sturgis Motorcycle Rally,” he said.
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