Dainese, the legendary Italian
protection company that created the motorcycle protection category has launched
the 36060, a new menswear capsule collection. The collection name “36060”
refers to the zip code of Molvena, a small Italian village where Lino Dainese founded
the company in 1972. According to a company press release, Dainese is renowned
for producing functional, technical performance gear for the world’s top
motorcycle racers and recreational motorcyclists, and its 36060 collection
adopts a different approach that emphasises style, while maintaining protection
from the elements and injury.
According to company
president, Lino Dainese, “In 1972 in the
village of Molvena, making my first pair of leather motocross trousers in my
small workshop marked the beginning of Dainese’s production of motorcycle
clothing. A few years later, racing legend Giacomo Agostini raced in one of our
leather suits, signifying our entrée into rider protection. From that day on,
Dainese has been a part of motorcycle racing history, securing undisputed
leadership in safety and performance wear. The 36060 collection celebrates our
unique heritage from the place where it all began, effortlessly blending style
with protection.”
The 36060 capsule collection
pays homage to Dainese’s roots by fusing its Italian heritage with rugged,
vintage style. This collection consists of lifestyle apparel and accessories,
including jackets, shirting, knitwear, gloves and footwear in an assortment of
earth tones. The company’s expertise in working with high-quality, full-grain
leathers is exemplified in the collection’s outerwear and
accessories that feature a
myriad of treatments, finishes and protective aspects. Several 36060 pieces
feature utilitarian elements that meet various motorcycle safety certifications.
The collection’s outerwear offers various elements of rider protection and
comes in a variety of finishes, such as waxed cowhide leather and an antique
elite British Millerain textile fabric – an original waxed cotton that wears
and cracks over time to give the garment a vintage look.
Each jacket includes a pocket
to accept a back protector – a motorcycle-safety innovation pioneered by
Dainese more than 30 years ago – and features soft Pro Shape armour built into
the shoulder and elbow, as well as reflective inserts. The menswear apparel
features masculine, classic styled cotton garments with protective elements
like internal DuPont Kevlar
reinforcements for trousers and knitwear with elbow patch detailing. The apparel retails between UK Pounds 74.99
(Rs 7300 approx.) and Pounds 139.99 (Rs 13629 approx.) , while outerwear ranges
from Pounds 304.99 (Rs 29691 approx.) to Pounds 519.99 (Rs 50622).
Dainese is recognised for its
motorcycle footwear, and 36060 debuts four shoe styles ranging from full-length
cowhide boots to canvas sneakers. While incorporating elements of weather and
injury protection, the footwear is uniquely designed for comfort on and off the
road. Rigid inserts, gear shifter guards and reinforcements are featured
throughout the collection. Gloves in the 36060
collection showcase Dainese’s
leather craftsmanship and feature premium goatskin leather. Like Dainese’s
racing gloves, the 36060 varieties may include reinforcements and feature
impact protection with Techno inserts on the knuckles and joints. Footwear
retails between Pounds 84.99 and Pounds 164.99, and gloves start at Pounds
44.99.