Royal Enfield unveils SG650 concept motorcycle at EICMA 2021

The SG650 Concept is the result of a challenge set to Royal Enfield’s Industrial Design Team by Mark Wells, Chief of Design. At its core, the message underpinning the concept build was about celebrating ‘transition’.  The aim, through this challenge, was for the Royal Enfield team to embark on a new creative journey with the SG650 Concept; starting from within Royal Enfield’s classic design sensibilities and then pushing into a whole new era of what the Royal Enfield’s of the future could look like.

Says Mark Wells, “we are a company in transition - so long a representation of the analog age and now developing new products that keep that same pure soul yet are fully integrated into the digital present.  To celebrate this, we wanted to develop a project that really gave our design team an opportunity to stretch themselves creatively. The goal :   to build a unique concept motorcycle that pays homage to Royal Enfield’s rich history of custom motorcycles, but one that wasn’t encumbered by the past.  A neo-retro interpretation that pushes the boundaries of what a Royal Enfield motorcycle could look like, but at its core still celebrates that iconic Royal Enfield DNA. “

Says Adrian Sellers, Group Manager, Industrial Design and lead for the SG650 Concept project,  “We’re really excited to unveil this concept and write another chapter in the rapidly evolving story of Royal Enfield design. It is always exciting to design for a “What if…” scenario and the brief to create a motorcycle that would both be recognizably Royal Enfield but at the same time push what a Royal Enfield could be was a real challenge.  This was a wonderfully collaborative and rewarding project to develop, as it required the creative input of many different aspects of the design team - from Industrial Design to Color Trim and Graphics and CGI - each contributed a piece of the puzzle to bring this other world to life.”