The Renault Kwid, the small hatchback launched by Renault India in September 2015 has sold 5194 units in the Indian market for the month of October 2015, according to the latest data released by Society of Indian Automobile Manufacturers (SIAM). On the face of it, this may look like a positive sign for the company in terms of sales of its vehicles. But what is alarming is that the sales of all its remaining vehicles have been dwindling in the highly competitive Indian passenger cars market.
DOMESTIC SALES (Siam data) 2015
Models
Lodgy
Pulse
Scala
Fluence
Duster Dacia
Tavera Enjoy
Bolero
Quanto Thar TUV300 (Oct onward)
April
2032
173
(94)
79
(39)
7
(25)
1707
(3153)
1413
(2206)
8437
(8964)
May
1947
126
(171)
92
(107)
6
(22)
1429
(3327)
1159
(2010)
7973
(8838)
June
1708
198
(201)
103
(226)
21
(28)
2310
(3814)
1294
(2236)
5949
(7621)
July
522
94
(93)
59
(89)
5
(10)
1005
(2821)
1160
(2034)
5241
(6569)
Aug
271
104 (78)
30
(38)
12
(13)
1109
(3101)
1173
(1971)
5072
(6665)
Sept
264
81
(54)
(72)
13
(19)
1009
(3410)
1240
(1708)
9633
(7737)
Oct
301
100
(175)
31
(142)
38
(14)
1727
(3417)
1378
(1458)
11195
(8325)
Scorpio, Xylo, Bolero, XUV500
Ford EcoSport
Innova
Ertiga
Gypsy
S-cross
(onwards)
Creta
Mobilio
9449
(8784)
3911
(4013)
5285
(3590)
4452
(5011)
--
689
8979
3780
(4004)
5028
(5558)
5567
(5253)
---
1249
8457
(8759)
3664
(5176)
4144
(5377)
5531
(5003)
1641
1043
7935
(7697)
3885
(5397)
5449
(5590)
6916
(5631)
6783
909
(3365)
8223
(7160)
3137
(4921)
5175
(5028)
7836
(5491)
7437
899
(5530)
9072
(11832)
3121
(4515)
5430
(5876)
6330
(5980)
7256
643
(5329)
11457
(10612)
3417
(4528)
5724
(5147)
9435
(6027)
7225
769
(2985)
The company had launched the Multi Purpose Vehicle (MPV) Lodgy with great fanfare in April 2015. This MPV seems to be doomed in the market. Sales which were around 2032 in the month of April 2015 have come down to a dismal 301 units in October 2015. Almost every month since the beginning of this current financial year, the sales of the Lodgy has been slipping terribly. While in April it recorded 2032 units, in the months following that it recorded sales of 1947, 1708, 522, 271, 264 and 301 units. Not only are there no takers in this MPV segment for the Lodgy, the company’s initial hit product Duster has also been dusted out by competition. Well, almost! For every month beginning April 2015, the product recorded lower sales as compared to the corresponding period last year. In April 2015 it sold 1707 units as compared to 3153 units last year. The sales kept on slipping and in October 2015 it sold 1727 units as compared to 3417 units last year.
EXPORTS 2015
Quanto
Thar TUV300 (Oct onward)
0
22
(1647)
(47)
4
(554)
48
(46)
(430)
34
(55)
(389)
(34)
(333)
93
(59)
19
(17)
96
213
(444)
6058
(4146)
1039
(147)
295
(385)
4852
(4535)
846
(766)
62
405
(216)
2690
(3312)
517
(1153)
71
465
(339)
6824
(5126)
499
(669)
60
(1)
381
(203)
10816
(3999)
627
(1263)
545
67
(193)
461
(322)
9439
(4650)
(966)
1703
125
(187)
305
(303)
8812
(3737)
1
(0)
853
(759)
1612
(126)
Exports of the Duster (sold under the Dacia brand) have also taken a big hit. From 22 units exported in April 2015 as compared to 1647 units exported in April 2014, the exports for the Dacia have touched zero for the months of July, September and October 2015. This is further humiliating for the company when its competitor Ford India has been doing a reasonably good job with its Ford EcoSport not just in the domestic market but remarkably well in the exports market. From April to October 2015, barring one month, the exports of the EcoSport have simply grown by leaps and bounds.
In the utility vehicle segment, other star performers include the clutch of vehicles from the Mahindra& Mahindra stable comprising the Scorpio, Xylo, Bolero and XUV500. But in the compact segment, with the coming in of the TUV300, vehicles comprising the Bolero, Quanto, Thar and the TUV300 have started registering positive growth. Star performer of the utility vehicle segment is also the Hyundai Creta which is single-handedly selling upwards of 7000 units in the domestic market for the last three months of August, September and October. Exports of the Creta too has been increasing steadily.
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