BMW India has launched a brand
new 'BMW M Studio' in Mumbai. The first-of-its-kind flagship store is dedicated
exclusively to the BMW M brand and its
entire range of products. The ‘BMW M Studio’ has been launched in Mumbai
by Infinity Cars. By end of 2016, BMW
India will expand the network of ‘BMW
M Studios’ to seven locations all over India through dealerships in Delhi, Bengaluru, Chennai, Pune, Ahmedabad
and Hyderabad.
Philipp von Sahr, President, BMW
Group India said, “Born on the racetrack, at home on every road – that’s the
credo of M automobiles. M is an attitude. For generations, BMW M cars have
proven their metal in the world of performance. M cars have a multi-faceted
character that endears it to individuals who demand a unique combination of
dynamics, extraordinary sportiness, comfort and everyday suitability. The ‘BMW
M Studio’ is designed to cater to the needs of a niche clientele - one that
does not believe in playing by the rules. It is a place where the BMW fans can
explore the fascinating world of M. The
dynamic product range and an unmatched premium experience will bring these
customers closer to the M brand.”
The current BMW M range
available in India includes the BMW M3 Sedan, the BMW M4 Coupé, the BMW M5
Sedan and the BMW M6 Gran Coupé. The all-new BMW X5M and the all-new BMW X6M
will soon join the M family in India. Pooja Choudary, Managing Director,
Infinity Cars said, “Infinity Cars has been associated with the BMW Group since
the last 8 years and it has been an
absolute pleasure working alongside one of the most desirable brands in the world. As BMW India grows, we also grow.
We are very proud and excited to launch the first BMW M Studio in the country.
M is a passion. It’s an addiction for those who believe in the power of
performance. There are numerous BMW M fans in Mumbai and with the opening of
the new BMW M Studio, which is also our fourth facility in the city, Infinity
Cars will provide an opportunity to this niche clientele to explore the M brand closely.”
The ‘BMW M Studio’ showcases
the M range of cars and exciting M Accessories Packages. The showroom has been
designed to give a unique feel of the BMW M brand. Customers have an opportunity
of exploring the products and requesting for a test drive. The M Studio also
features a lifestyle section where
customers can purchase exciting M
Accessories. BMW M Automobiles are produced by BMW M GmbH (subsidiary
of BMW AG). Driven by motorsport, the
exclusively equipped cars meet the highest demands for agility, dynamics and
power with ease. Powerful engines combined with an expressive design and top-class functionality
are result of the collective experience
of engineers at BMW M
GmbH. M engines are not tooled-up versions of standard production engines, but independent
developments of motorsport technology
for the road. Their innovations point the way for other BMW engines. The
world’s toughest test track is where M Automobiles are born. The Nordschleife
of Nürburgring, Germany is where every M
Automobile is shaped and
developed.
Source: BMW India