Honda ties up with Shriram Automall to sell pre-owned motorcycles

One of the fastest growing manufacturers in the two-wheeler segment in India, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) announced their exclusive tie-up with Shriram Automall India Ltd. (SAMIL). The initiative aims at organising the pre-owned two wheeler market. SAMIL is a wholly owned subsidiary of Shriram Transport Finance Company (STFC) and deals in the sale and bidding of pre-owned vehicles under various segments like, cars, commercial vehicles and now two-wheelers as well.

Honda had previously initiated a concept of pre-owned two-wheeler sales through the Honda ‘Best Deal’ outlets. In a span of two years more than 60 Best Deal outlets have come up and are operating from 11 different regions in India. The company has plans to expand this network to a 100 outlets in the coming years. The new tie-up between HMSI and SAMIL has been initiated in a bid to help customers through the process of purchase and sale of pre-owned two wheelers. Honda two-wheeler showrooms will act as a point of contact for customers. Customers can avail an exchange offer for their old two-wheelers at any Honda showroom against a new Honda two-wheeler. The old Honda vehicles being exchanged will be refurbished and certified by Honda’s Best Deal outlets while the non-Honda vehicles will be refurbished and certified by Shriram Automall.  

Shriram Automall will conduct bidding and sale of the all non-Honda vehicles which come to Honda under the exchange program. Customers also have an option of conducting a physical examination before the bidding process. The bidding process is conducted by Shriram Automall with proper documentation and fair pricing.

Y S Guleria, Vice President, Sales and Marketing, HMSI, said, “We are proud that Honda has been pioneering this initiative, which will endow benefits like trust and assurance of transparent dealing for all stake holders. The contribution from the pre-owned two wheeler market has been estimated at 15 pc of overall sales, but this segment has immense potential. Currently this industry lacks an organised and reliable structure but we aim to bridge this gap”.

Sameer Malhotra, CEO of SAMIL, said, “We are positive that this segment will witness fast paced growth with-in the first year. Customer convenience, hassle free transactions, on ground events for physical bidding, online bidding, private treaties and one stop classified kiosks which will create a huge pull”. SAMIL has a specialised online portal to conduct web based bidding and the company also holds more than 400 bidding events every month.