Triumph Motorcycles sets record sales globally

The British iconic brand, Triumph Motorcycles has achieved high sales of 1300 motorcycles in the first year of its inception in India. The luxury brand had also globally recorded their highest sales figures in 30 years reaching a volume of 54,432 units. 

According to a press release, the global figures from the Triumph Group show a 4.5pc year-on-year increase in unit sales, with a managed accounting loss of £8m due to unrealised exchange rate loss, planned overseas expansion costs and ongoing investment in new models. The group turnover totalled £364 million (Rs 3414 crore approx.), while total unit sales rose to more than 54,000 – compared to just over 52,000 in the preceding year. 

Paul Stroud, Director Sales & Marketing, Triumph Motorcycles India “2014 has been a hugely successful year for Triumph Motorcycles. Growing markets like India and Brazil have been extremely critical and gratifying at the same time and they have contributed substantially to our overall figures. The industry is undoubtedly experiencing its most successful seasons and demonstrates that riding is regaining popularity as a leisure pursuit, as well as a stylish option for the urban commuter across the world.”

Vimal Sumbly, Managing Director, Triumph Motorcycles India said, “In India, we have had a dream run this past year having clocked 1300 sales. We are delighted with the way things have panned out for us in the last year.  It has been extremely rewarding in terms of both sales and the love we have got from Triumph enthusiasts. Globally also this has been a great year for Triumph Motorcycles. We have not only established ourselves as a front runner in the luxury motorcycles industry but have also been successful in adding value to the our global sales figures.”

Between November 2013 and January 2015, Triumph has established a strong foothold in the Indian premium motorcycle market with 12 international models and presence across 10 key cities in the country. The bikes span five motorcycling categories of classics, cruisers, roadsters, adventure and super sports.