Yamaha’s safety initiative

NEW DELHI: After conducting its Yamaha Safe Riding Science (YSRS) training events in Chennai, Pune and Bangalore this year, India Yamaha Motor (IYM) has recently rolled out the same event in New Delhi to impart safety riding techniques among youth and help contribute to an accident-free traffic environment. Attended by 100 students of Netaji Subhas Institute of Technology (NSIT), Dwarka, New Delhi, the day long program was divided into 2 sessions, 1st was a classroom session or theoretical session and 2nd was practical session wherein 3 practical skills were taught which are slow balancing, slalom and breaking. The initiative is focused especially on inculcating safe riding habits and aims to contribute to raising traffic safety awareness among local communities and not only among Yamaha customers. The initiative has been developed by the company in accordance with its basic philosophy of "Safety riding being achieved by intelligent activity, not by the operation or movement". Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding. Speaking on the occasion, Yutaka Terada, Director – Sales & Marketing said, "YSRS initiative was started by Yamaha in order to educate youth about dangers of riding in the increasing traffic condition and promote safe riding in the country. By becoming familiar with the safe and correct riding methods, riders not only avoid accidents & injuries, but also enjoy more when riding their motorcycles. We have received overwhelming response for YSRS program and youth in various cities have learnt the techniques of safe riding while undergoing a positive attitudinal change towards safer riding practices.” Through this initiative, the company is all set to take the idea of safe riding to colleges across the country. It has also prepared a short film of 20 minutes duration, in which it has scientifically analysed impact force, inertia force and frictional force from a road traffic viewpoint.