Fiat to distribute its cars independently in India

Fiat Group Automobiles India Private Limited (FGAIPL), the fully owned subsidiary of Fiat Group Automobiles S.p.A., Italy has announced the completion of the dissolution with Tata Motors for the distribution arrangement of FIAT vehicles in India. FGAIPL will now independently control all commercial activities which includes marketing, sales, distribution and after sales services of Fiat vehicles in India. With the establishment of FGAIPL, the independent dealership network and workshops have been earmarked for serving Fiat vehicles in prime locations across major cities in India. FGAIPL has also initiated their latest integrated marketing campaign, “Make the Move”, with the objective of engaging the consumers through multiple touch points. The brand will engage with the incumbent and prospective customers by communicating the journey of the Fiat brand in India.