Reiterating its position as the luxury car manufacturer with the widest & largest network presence in the country, Mercedes-Benz India has formally inaugurated its state-of-the art facility in Andhra Pradesh, - Mahavir Motors -in Hyderabad located at Kavuri Hills. This new facility was inaugurated by Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Yashwant Jhabakh, Managing Director, Mahavir Motors. The new facility has a permanent 10 cars display area, special zones for accessories, customer lounge and a Mercedes-Café make for an exciting customer experience. Furthermore, the new showroom will also have dedicated space for ‘Proven Exclusivity’ which is Mercedes-Benz’s pre-owned car business.
Peter Honegg, Managing Director & CEO, Mercedes-Benz India commented: “Mercedes-Benz invented the automobile 125 Years ago and till date our guiding philosophy has been to offer our customer ‘the Best or Nothing’. Mahavir Motors have been our able partners and have successfully represented the Mercedes-Benz brand in this market, offering best in class services & establishing a world class car ownership experience for our customers in Andhra Pradesh for over a decade now. With the inauguration of the new facility, we have now moved closer to our esteemed customers to give them a premium vehicle ownership experience. The sprawling facility, the magnificent ambience and the outstanding service will ensure that we extend the Mercedes-Benz experience to the automobile aficionados of this region. I am sure this state-of-the-art facility will go a long way in further enhancing customer delight and provide them the unique attributes that brand Mercedes-Benz brand stand for globally.”
Created over a span of ten months, this sprawling new showroom is spread over an area of 17,500+ sq. ft including the well structured showroom and the workshop. Located in the hub of the city at Kavuri Hills, the facility has been established with an investment of Rs. 100 million (10 crores). The new facility has been conceived to offer an exciting ‘Mercedes-Benz experience’ for customers: drive-in valet service, luxurious customer lounge, Cafe Mercedes along with a wide range of vehicles on display. The accessories and wheel configurator, engaging audio-visual presentation, boutique collection and special play area for children are the latest highlights of the new facility. The facility also has over 30 committed and qualified personnel to cater to sales, after-sales and service and give the customers an enriched ownership experience.
Yashwant Jhabakh, Managing Director, Mahavir Motors: “Till date, Mahavir Motors has sold an estimated 2,200 units of Mercedes-Benz cars in Hyderabad and Andhra Pradesh of which 275 units were sold last year alone. Each month, we service more than 150 cars. With our deep experience of the market, robust infrastructure and trained manpower, we are confident of providing our customers with an unmatched ownership experience. With the new showroom, we shall position ourselves even more attractively in the market.”
With establishment of the facility at Hyderabad, Mercedes-Benz now enjoys a network spread across 28 cities with over 57 touch-points in India and retains the distinction of being the leading luxury car manufacturer with the widest and most intensive network of sales and after-sales services in India.