Keita Muramatsu has been appointed as the new President & CEO of HMSI and will be joining from 1st April, 2011. HMSI’s current president and CEO Shinji Aoyama will be moving to the parent Honda Motor Company from April 1, 2011. Over the years, he has specialised in the areas of motorcycle sales, business strategies and product planning. He comes with rich global experience as the President of Honda Italia Industrial SPA. Prior to joining as President & CEO-HMSI, he was most recently assigned as the General Manager of Motorsport Division, Honda Japan.
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