Vijay Kumar appointed CEO of Mahindra First Choice

Mahindra First Choice Services Ltd., India’s leading multi-brand car servicing company, has announced the appointment of Y.V.S. Vijay Kumar as Chief Executive Officer. Vijay Kumar joins Mahindra with 23 years of experience in the automobile industry. His earlier stints were with Maruti Suzuki, Behr India, Gabirel India and Hindustan Motors-Mitsubishi where he was the Executive Vice President and Business Head of the Mitsubishi Car Division. During the course of his career, in addition to being profit-centre head in turnaround situations, he has held senior positions in operations, engineering production and supply chain management. He has a B.Tech degree (Mechanical) from JNTU Andhra Pradesh and a PGDM from IIM (Ahmedabad). Mahindra First Choice Services Ltd. is a part of the Mahindra Group’s After-Market Sector which was established in 2008 to create, in the organized sector, a business ecosystem which replicates the ecosystem for new vehicles. In addition to Mahindra First Choice Services Ltd., the Sector consists of two more verticals - Mahindra First Choice Ltd. (for purchase and sale of pre-owned vehicles) and the Mahindra Spares Business (for both Mahindra and non-Mahindra spares).