Lohia Auto, a pioneer in India’s electric vehicle (EV) sector, which sells EV products under the “Lohia” brand, has transitioned to Zuperia Auto Private Limited (ZAPL). The new entity, ZAPL, is geared up to capture a larger share of India’s burgeoning EV segment through Youdha, a new brand that aims to revolutionise mass-market electric mobility.
Additionally, ZAPL will continue with the legacy brand Lohia. This evolution marks a strategic shift from Lohia’s premium positioning to a broader vision, making electric three-wheelers more accessible and empowering the next generation of mobility entrepreneurs, fleet operators, and independent drivers.
For over 16 years, Lohia Auto has built a strong reputation in India’s EV industry, with a manufacturing capacity of over 100,000 vehicles per year and a 120+ dealership network. The company has played a vital role in shaping affordable and efficient electric mobility solutions, empowering businesses and individuals alike.
With the launch of Youdha, the brand is expanding its vision beyond premium EV offerings to create an aspirational, mass-market brand that resonates with India’s young, ambitious, and hardworking individuals. The name "Youdha", derived from the Sanskrit word “Youdha” (warrior), embodies resilience, strength, and relentless determination—qualities reflected in the millions of EV users who drive India's economy forward.
This transition goes beyond a name change; it is a strategic repositioning that connects emotionally with consumers. Unlike traditional branding exercises, Youdha is designed to stand as a symbol of empowerment and progress, ensuring that users don’t just own a vehicle but become part of a movement that champions financial success, environmental sustainability, and self-reliance.
Ayush Lohia, Director, ZAPL, which will produce & sell products under the legacy “Lohia” brand and the new “Youdha” brand, stated that this transformation marks a bold move toward redefining India’s electric mobility landscape. “Lohia has always been a brand of innovation and empowerment. With Youdha, we are scaling this mission to reach a much wider audience. Our vision is not just to sell EVs but to build a brand that embodies ambition, dignity, and success. Youdha is more than just a vehicle—it is a trusted partner for those striving for a better tomorrow, ” he further added.