Record year for Lamborghini sales globally; India sees 33pc jump at 92 units

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “Our trend of growth and development continues, and this shows that our direction is sound and our choices are on the mark. This is the product of well-defined collective assessments and strategies that can produce consistent and concrete results. We have been able to carefully and meticulously manage an extraordinary order intake, pursing a clear strategy with the primary objective of maintaining controlled growth to protect the exclusivity of our brand. 2023 is going to be a year of challenges and changes that we are ready to confront by always pushing ourselves beyond. We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list, which enables us to look to the future and the upcoming goals with confidence.”

A further acceleration of this trajectory will take place in 2023, when the first hybrid cars will be produced and Lamborghini enters the second phase of its Direzione Cor Tauri programme: a strategic roadmap unveiled in 2021 that involves the highest-ever investment in the company’s history (1.8 billion euros over five years) delivering the hybrid transition and subsequently the transition to fully-electric vehicles.

In all the macro-regions the sign was clearly positive, maintaining a homogeneous and consistent distribution, with Asia registering a 14%, followed by America with +10% and EMEA with +7% compared to 2021. Sales in the key markets, broke all records. This was also thanks to the high reputation the brand enjoys internationally, with the number of dealers increasing from 173 to 180 in just one year and with a presence in 53 different countries.

Francesco Scardaoni, Regional Director of Automobili Lamborghini Asia Pacific commented, “It was an incredible year for Lamborghini Asia Pacific region as we witnessed a positive growth across key markets such as Chinese Mainland, Hongkong & Macau, Japan and similarly in India as well. In the latter, indeed, we have also noticed a double-digit growth in terms of deliveries and it is one of the top performing regional markets that recorded the most in terms of order collection on our latest Lamborghini models. “With the strong support from our Indian network of professional dealer partners, we achieved great successes through a series of product launches such as the Huracán Tecnica, Urus Performante and Urus S. This year will be even more special as we will celebrate the 60th Anniversary of Automobili Lamborghini through a program of international events and surprising novelties including the unveiling of two new and exciting models.”

In terms of models, the Urus1 Super SUV’s success leads the way once again (5,367 units delivered, up 7% over 2021), followed by an impressive increase of the Huracán2 (3,113 units delivered, up 20% over 2021) and the Aventador3 with 753 units delivered, reaching the end of its production in September 2022.

In terms of product, 2022 was a year full of news, starting with the April launch of the Huracán Tecnica, which consolidates the level of expertise Lamborghini has achieved in the field of design and engineering. The V10-powered rear-wheel drive car condenses the fun and driving dynamics of a Huracán STO into a new, sleeker look suitable for everyday use with addition of aerodynamic enhancements aimed at boosting performance, stability and ease of use on both road and track. November saw another V10 unveiling of the Huracán Sterrato, the first super sports car designed to offer the ultimate driving pleasure away from conventional roads on loose surfaces, in a totally unique combination.