Ellysium
Automotives, the auto arm of United Arab Emirates based group company META4
Group, has announced the launch of its EV two-wheeler brand in India – EVeium.
To
kick start its journey, EVeium plans to launch 3 electric scooters within one
month. EVeium will be a complete Made-in-India brand, with all scooters of
EVeium manufactured at the META4 group’s Voltly Energy manufacturing plant.
Voltly Energy recently signed an MOU with Telangana Government to acquire a
15-acre land in Zaheerabad to setup the manufacturing unit dedicatedly for
electric vehicles. The brand has plans
to invest over Rs 250 crore to set up the plant which will be functional by the
end of this fiscal year.
EVeium
shall work towards providing users with the finest array of EV offerings
including- Electric scooters, bicycle, electric bike etc. Understanding the
current scenario where there have been multiple entrants in the space, the
level of localization is still low. To be able to drive the e-mobility mission
with Indian Government “Panchamrit” vision Ellysium Automotives launched the
100% Indian electric vehicle venture. EVeium will be providing their own
telematics app which will provide features such as Digi locker, nearest
charging station location, geo-fencing, etc.
“We
aim to build quality driven EVs at affordable rates for Indian customers in
accordance with the Fame2 approvals set by the Indian regulatory authority.
Many electric vehicle brands in the market are launching products that only
contributed to the negative image of electric vehicles. With a professional and
skilled team, we are ready to reform the Indian minds on what riding a safe and
confident EV feels like,” said Muzammil Riaz, Group CEO, META4.
EVeium
has already started onboarding dealers and is determined to have its presence
in Maharashtra, Gujrat, Tamil Nadu, Andhra Pradesh, Telangana, Kerala,
Karnataka, Delhi- NCR, Uttar Pradesh, Madhya Pradesh, Odisha, and West Bengal
by the end of fiscal 2022-23 as a part of its initial expansion plan.
“With
global fuel price inflation and increased environmental protection awareness,
launching our own e-Mobility brand EVeium in India is a strategist’s dream. We
are introducing 3 electric scooters keeping in mind the country’s value
positioning and mobility competition. Also, we intend to make a complete
Made-in-India product which will help the brand control quality and technology
as per the requirements of the Indian customers,” said Aditya Reddy, Vice
President, Sales and Marketing , EVeium.
Earlier
Elysium Automotives used to promote the British EV two-wheeler brand One Moto
in India, but reportedly Elysium Automotives did not receive the expected
support from the British mobility company, and as a result, withdrew its
association with the British brand.