The
brand has rolled out the workshops on both the models- co-owned and partnered.
Enabling the expansion, the brand has already partnered with 500 workshops and
established 70 hubs across India. With the new launch, Automovill shall
strengthen its presence in over 20 cities in India.
The
brand has been witnessing a rising demand post the pandemic and covering the
lockdown numbers aggressively. All the co-owned workshops (hubs) will cover an
area of around 4000 Sq.yards each, whereas spokes will expand over 2500 to 3000
sq. yards each
“There
are many players that are only catering to the urban market. However, after
testing waters, and getting good response in the tier 2 market, we decided to
explore it further. We have already been getting an overwhelming response from
some tier 2 cities in terms of a rising number of queries. Hence, upon thorough
analysis we have decided to strengthen our foothold in the Easter and Central
part of the country, with 80 % penetration in tier 2 cities itself.” said
Ramana Sambu, Co-Founder & CBO, Automovill.
The
brand has been able to register a month-on-month growth of 20 percent. The
brand plans to hit a number of 30 cities by the end of the current fiscal
alone. Around 40 percent of the same is intended to be company-owned and the
rest will be on the basis of partnered workshops.
The
brand has already been delivering fine services on the B2B model, and is now
gradually introducing B2C set up too. It anticipates serving over 500 cars
monthly in Eastern region alone.
The
brand currently is doing 3000 car services per month , and aims at clocking a
figure of 1.5 Lakh orders by the end of the current fiscal year.
Founded
in 2016 in Guwahati, Automovill’s was co-founded by Mridu Mahendra Das and
Chinmay Baruah and was recently joined by Ramana Sambu as Co-Founder and CBO.
It has handled 100,000+ cars for both retail customers and B2B clients.
Headquartered
in Bangalore, Automovill now has a presence in 8 cities with direct retail
customers in Bangalore, Delhi-NCR, Pune, Hyderabad, Kolkata, Patna, Jaipur, and
Guwahati.