Martin
Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are
excited with our performance that entailed sales recovery and increased our
market share, in a year that was largely unprecedented and posed multiple
challenges to the industry. 2022 will be another milestone year as we aim to
lead the luxury EV segment by expanding our EV portfolio with the debut of the
first-ever all-electric luxury sedan from Mercedes-Benz, the EQS. The EQS,
designed to exceed all customer expectations, has already created a global
benchmark as an all-electric futuristic luxury EV. After pioneering the
localization of performance vehicles in India with the AMGs, we have decided to
start the local production of the EQS, a step in the right direction for us
towards mainstreaming luxury EVs. We are confident the start of local
production of the EQS will be pivotal in driving the penetration of luxury EVs
in the market, and reiterates our ambition to lead the luxury EV segment in the
country firmly.”
Sales
volumes remained constricted by substantial challenges in the supply side
triggered by the pandemic in Q2, while the semi-conductor shortage largely
affected the entire Q4 deliveries. Mercedes-Benz also unveiled its 2022 motto
of ‘YOU First’. While ‘YOU’ underlines Mercedes-Benz India’s commitment to all
its stakeholders comprising Customers, Franchise Partners, Employees and the
Community at large; ‘First’ places them foremost in priority.
2021
key sales highlights:
•
Highest selling Mercedes-Benz model: Long wheelbase E-Class
•
Highest selling SUV: GLC
•
Highest growing segment: AMG and Dream cars with a growth of 101%
•
Total order bank of 2021: 3000+ units
•
Models waitlisted: GLA, GLC, GLE, GLS, A-Class, E-Class and S-Class