Hero
Electric, India’s largest electric two-wheeler company, is the most preferred
brand in the Indian EV market today, according to the latest JMK research
findings.
To
celebrate the same, Hero Electric launched its new campaign - India’s No.1 EV
Company. It re-iterates Hero Electric’s 14-year-old legacy of shaping and
leading the way a robust electric two-wheeler ecosystem in India. Through this
campaign, Hero Electric aims to convey its pioneering efforts in electrifying
the two-wheeler space and solidifying its position as a market leader in the
segment.
Naveen
Munjal, Managing Director, Hero Electric, said, “We are delighted and thank
everyone for their support in making Hero, India’s no.1 Electric two-wheeler
brand. We are glad to be operating in a country where consumers are becoming
more aware and make greener choices that motivate us further to drive the
mobility shift. There is an increased demand for EVs over the last few years
that has helped us to stay India’s largest EV brand. This campaign is to
recognise every individual who has supported us in our journey and responsibly
chosen to make The Smart Move! With our varied product offerings and support
from the Government, we are leading the change to transform the automotive
two-wheeler market and stand at the forefront of this dynamic sector.”
Speaking
on the campaign, Sohinder Gill, CEO, Hero Electric, said, it’s the time to
thank our customers who reposed trust in our products and the brand Hero in our
journey to the top. I believe that No.1 comes with lots of responsibilities of
being the role model for conducting our business in a fair and equitable manner
that benefits the Customer, the Society and the Environment. As a leader we
will continue to strive for the growth of an eco-system that supports easy and
faster transition to electric mobility. India in on the cusp of a major
revolution in the sustainable and zero carbon transport and we would very much
like to be a significant contributor in making our world a better place to live
and breathe.
‘India’s
No. 1 EV’ campaign is focused on the innovation that led to catalysing the
electrification of the two-wheeler space in India. The campaign aims at
creating awareness and empowering millions of Indians to start their journey
towards electrification with Hero Electric. The ‘India’s No.1 EV’ campaign is
to create and offer the best of electric two-wheelers to the consumers. With
over 14 years of leadership, 400,000 plus customers, 700 plus dealerships and a
wide product range, Hero Electric has laid the essential foundation for EV with
the best technology and innovations.