Igus,
the global leader in motion plastics, has announced an aggressive growth plan
and strategy in the backdrop of 20 successful years of operations in India. As
the 9th largest market globally and the 3rd largest market in the APAC region,
igus India has consistently been recording double digit growth over the last
many years (except the pandemic year) and in the current year is growing at 30%
above the previous record year on average.
Igus’s
products are used across 50+ industries ranging from 3D printers to
construction machinery to automotive industry to medical technology, to name a
few.
igus
India hopes to double its revenues to Rs 300 crore in the next 3-4 years. Among
a host of plans to drive growth in the next phase, igus India announced the
introduction of a “virtual show booth” replete with its entire set of products
which is available for customers to be viewed, tried and tested both via
virtually and physically.
The
innovative virtual booth aims to give customers an immersive experience similar
to a face-to-face expo with an option to interact with product experts. The
first such innovative virtual trade show was set up at igus’s global
headquarters in Cologne, Germany. After the great success of the virtual expo
spanning 400 sq.min Germany, which hosted more than 100,000 visitors from
across the globe, igus India creates its own IMPS virtual show booth
exclusively for its customers in the Indian Sub-continent.
Announcing
the launch of the virtual product expo titled Igus Motion Plastic Show (IMPS), Deepak
Paul, Managing Director, igus (India) said, “India is one of the key markets in
the world for igus, occupying one among the top 10 positions, globally. Having
achieved an impressive double-digit growth for the last 20 years in India, igus
India’s range of motion plastics with its motto ‘tech up; cost down’ has been
widely accepted across all manufacturing industries. With businesses chugging
back to normalcy and the buoyancy in the economy on its way to returning it to
the hey days, the path ahead looks promising as manufacturers look for cost
effective ways to drive their businesses. To support them, Igus India has
chalked out a multi-pronged strategy to drive growth and support businesses
achieve their growth objectives, one of them being an immediate addition of
10,000 sq.ft with the intention of starting injection moulding in India which
has been a longstanding wish from the Indian customers.”
Santhosh
Jacob, Country Manager and Director, Igus India said, “as a technology focused
organization, innovation has always been igus’s cornerstone and prime focus.
Igus India’s investment of nearly 2 million INR into The Igus Motion Plastic
Show (IMPS) is yet another innovative offering to enable customers visiting the
virtual stall to not only witness new products, product extensions and new
service offerings, but also interact with an igus’s product experts who can
share more insights, global experience and also directly discuss their relevant
applications of interest virtually. Coupled with the possibility of on-line
lifetime calculations and option to order and pay on-line and get delivery
starting from 24 hours, igus truly would like to work towards being the easiest
company to work with!!”
Stephen
Moreno Simpson, International Group Development, Igus GmbH added, “igus
products are manufactured in accordance with its guiding principle – plastics
for longer life. Our products are designed with passion to extend the service
life of machines and applications, eliminate maintenance and reduce costs. Our
investment in the virtual trade show comes at a time when buoyancy to the
manufacturing segment is returning and augurs well with the plans that we have
envisioned for India”.