Minda
Corporation Limited, the flagship company of Spark Minda, has announced its
partnership with Israel-based Ride Vision, a leading ADAS (rider assistance
systems) solutions company, to bring its range of Artificial Intelligence-enabled
Collision Avoidance Technology (CAT) products for the Indian two-wheeler market
for making the Indian road more safer.
The product offers multiple features including
Forward Collision Alert, Distance Keeping Alert, Blind Spot Alert, Dangerous
Overtake Alert, Auto Video Recording, etc which helps the rider to react in
real-time to critical threats and avoid accident and injury while on the road.
Roads
in India are known to be very busy with numerous vehicle types, unique road
behavior and challenging maneuverability and Ride Vision’s Collision Avoidance
Technology (CAT) has been uniquely built to address these challenges,
specifically for two and three wheelers. Spark Minda’s nation-wide reach and
strong market share will make sure the product is successfully incorporated to
the unique Indian market both as integrated into new motorbikes and in the
aftermarket, to help fight the two-wheeler accident and fatality statistics.
Ashok
Minda, Chairman and GCEO, Minda Corporation, said, “We are extremely happy to partner
with Ride Vision to introduce technology that will make a difference to the
life of 2- wheeler riders and will help in achieving the objective of zero road
fatality set by the Union Minister of Road Transport and Highways by 2030.
Spark Minda is committed to offer advanced products, technologies and solutions
for increasing human safety. Going forward, we will focus on introducing new
products, technologies and system solutions in Electronics, Light Weighting,
Active Safety, Electric Mobility space organically
and inorganically.”
Uri
Lavi, CEO & Co-founder of Ride Vision, said, “We are excited to partner
with Spark Minda, a leading Indian Tier-1 company. Motorbike riders in India
will be safer on roads as through this partnership with Spark Minda, we will
introduce the first localised Ride Vision’s Collision Avoidance Product that
fits the needs and budget of the Indian market”.