Vinod
K Dasari, CEO, Royal Enfield said, “At the heart of everything we do, lies the
fundamental experience of life that is authentic and real, and with that
ideology we have not just pioneered and led, but also expanded the mid-size
segment in India and across the world. We see a clear opportunity to be able to
do the same in Japan as well, with a huge commuter base seeking out real adventures
and experiences looking to upgrade to a motorcycle that enables them to
kick-start the active lifelong pursuit of exploration, and at the same time is
accessible and practical enough for daily riding conditions. Japan has an
evolved motorcycling ecosystem and a matured riding culture. Not just our
motorcycles, but our complete range of purpose-built apparel and accessories
will also cater to the riding enthusiasts in the country. ”
Commenting
about plans for the market, Vimal Sumbly, Royal Enfield’s Head of Business -
APAC markets, unveiled an ambitious outlook “Royal Enfield has become a very
important player in the global mid-size motorcycle market by re-inventing this
space with motorcycles that are evocative, engaging and great fun to ride. We
are delighted to be formally entering Japan, which happens to be one of the key
motorcycling destinations for avid motorcyclists around the world. Together
with our Distributor, PCI Co. Ltd., we are going to build a bigger, more
exciting motorcycle community in Japan.”
Royal
Enfield entered the Japanese market with five of its widely popular models
featuring single-cylinder & twin cylinder engines. The available models
include the iconic standard street model, the Bullet 500; the retro street
model, the Classic 500; the versatile and capable adventure tourer, the
Himalayan (411cc), the quintessential modern-classic roadster, the Interceptor
650, and the authentic cafe racer, the Continental GT 650