The
focal point of the company’s CES showcase was the BMW Vision iNEXT, which looks
ahead to the future of driving pleasure, and the BMW Intelligent Personal
Assistant, which, as an on-board expert and the soul of the BMW, constitutes
the central element for interaction between the driver, their vehicle, and
their digital world. The BMW Vision iNEXT formed the optical highlight of the
exhibition stand, which also showcased the interior design principle “My
Favorite Space” with harmonious, natural surfaces and technology that is kept
discreetly out of sight. A sophisticated mixed-reality installation also
provided a virtual impression of the future driving experience promised by the
BMW Vision iNEXT.
Innovative experiences: BMW R 1200 GS as
self-riding motorcycle; BMW X7 tackles off-road course
In
the exhibition center’s outdoor areas, BMW and BMW Motorrad offered two
completely different, but uniquely fascinating experiences. To showcase the BMW
Group's high level of expertise in automated driving, BMW Motorrad presented a
spectacular test and research vehicle at the CES 2019. The self-riding BMW R
1200 GS is able to start, accelerate, perform cornering maneuvers, slow down,
and come to a stop – all by itself. Development of this test vehicle will
provide valuable insights into riding dynamics, which can then be used to help
the rider recognise dangerous situations and master difficult driving
maneuvers. In this way, the self-riding motorcycle, with its comprehensive
understanding of ideal lines and perfect cornering, correct braking point, and
traction-optimised acceleration, can help the driver constantly improve their
skills.
Just
a few weeks after the world premiere of the BMW X7 in Los Angeles, CES 2019
visitors had their very first chance to ride in the youngest member of the BMW
X family. Visitors were able to experience the exclusivity and spaciousness of
this luxury model with an exciting ride on a demanding off-road course.