Apollo Vredestein’s high performance summer tyres, the Giugiaro-designed Ultrac Vorti and Sportrac 5, have once again done well in this year’s European tyre tests. The Sportrac 5 took top honours in the 2016 ADAC test, but both tyre models continue to garner a string of ‘recommended’ and ‘highly recommended’ awards in 2015/2016 Auto Zeitung, ÖAMTC and Swiss TCS along with the ACE and Sport Auto tests. Apollo Vredestein’s summer tyres are regularly described as “very balanced…”, “top marks on wet roads…”, and “very good in the dry”.
The ADAC (Allgemeiner Deutscher Automobil-Club e.V.) (General German Automobile Club) is an automobile club in Germany. ADAC tyre tests are used by many consumers in their buying decision. This market relevance contributes to more safety on German and European roads. In cooperation with European automobile clubs and consumer protection organisations, ADAC annually tests two dimensions of winter and summer tyres respectively. In addition, comparative tests are conducted – e.g. all-season tyres versus winter tyres – as well as special programmes for 4x4 tyres and original equipment tyres.
As part of the company’s ongoing efforts to enhance its image, reputation and credibility among the 25-45 age group, a simple but powerful online campaign, #ROCKTHEROAD, was launched in conjunction with Dutch DJ Hardwell
#ROCKTHEROAD continues to gain traction with the launch of the new Ultrac Satin summer tyre at the 2016 Geneva Motor Show. The Ultrac Satin features tread and sidewall designed by Giugiaro; its clean features belie a high-performance function focused on safety and comfort served by an adapted profile and specially-tailored structure. The Ultrac Satin launch is accompanied by the latest #ROCKTHEROAD video and music track by DJ Hardwell featuring Jake Reese’s vocals and - once again - racing driver Carmen Jorda. Since its very recent launch, the video has received over six million views on YouTube.
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