TVS Srichakra Ltd, a leading manufacturer and exporters of two and
three wheeler tyres and Off-Road Tyres in India, unveiled its new brand
identity and logo at a press conference in Chennai.
Embarking into the new
journey, TVS TYRES’ new logo reinforces the clarity in purpose for the brand.
The mnemonic ‘Eagle’ highlights the features of power, maneuverability and the
superior grip of the products while the pair of arrows integrated into the
typeface conveys a perpetual forward motion, according to a press release
issued by the company.
P Vijayaraghavan, Director,
TVS Srichakra Ltd, said, “While creating a new brand identity we had to make
sure that we integrate a feeling of dynamism and youthfulness to convey that
our products can overcome any challenge in a journey. The new logo, as a
result, is now sleeker and bolder, conveying strength, speed and dynamism. As
the youngest tyre company in the country, we are happy to embark on this new
journey.”
The new logo launch will see a
360 degree campaign over this quarter, reaching out to the company’s different
stakeholders like customers, employees, dealers – domestic & international,
investors etc through various touch points, events and activities.