Shell next gen motor oil to power Indian cars

Shell Lubricants, global market leader in finished lubricants, has announced the launch of next generation motor oil in India by the name of Shell Helix Ultra with Shell PurePlus Technology. In a press release, the company claimed that this oil is the company’s most advanced motor oil ever, featuring a base oil designed from natural gas.

Shell has received OEM approvals from Maruti Suzuki, Hyundai, Ford, Nissan and General Motors in India for this new motor oil.

Shell Helix Ultra PurePlus Technology is manufactured through a revolutionary Gas-to-Liquid (GTL) process that converts natural gas into a crystal-clear base oil with virtually none of the impurities which are found in crude oil. The oil so produced is Shell’s most advanced synthetic motor oil to date.

Nitin Prasad, Managing Director, Shell Lubricants India said that the revolutionary Gas-to-Liquid (GTL) technology has been developed through decades of research and development at Shell’s laboratories all over the world. The technology harnesses the power of gas to produce the next generation motor oils. “In India, where the market is fast evolving towards synthetic products, we believe the time is right to introduce this innovation through our motor oils,” he said.

Leo Kin Mun, Lubricants Technology Manager, Shell Global Solutions noted that all Shell motor oils undergo rigorous testing to ensure they meet all major international industry and vehicle manufacturer standards. “We believe the PurePlus technology will add credibility to a brilliant story waiting to be told. It will redefine the premium synthetic category,” he said. He revealed that more and more engine makers are now recommending fully synthetic motor oil because it provides better cleansing and engine protection through a wider range of conditions. In addition to enhanced cleansing, Shell Helix Ultra also provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs. “With Shell PurePlus Technology, we are confident that no other engine oil can keep engine closer to factory clean”, said Akhil Jha, Vice President, Technical (Lubricants), Shell India Markets Pvt. Ltd.

Shell PurePlus Technology is a revolutionary process to design pure, synthetic base oil which delivers higher levels of cleansing and protection. The oil is produced at the Pearl Plant in Qatar through a partnership between Shell and Qatar Petroleum.

It all begins with the extraction of natural gas from Qatar's North Field - the world's largest natural gas field. In a gasifier, methane reacts with pure oxygen to produce synthesis gas. The synthesis gas then enters one of 24 reactors at the plant, where chains of hydrocarbons are rearranged and transformed into a liquid base oil virtually free of all the impurities found in crude oil, the press release added..

Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India said that for Shell Helix Ultra with PurePlus Technology, the company has received OEM approvals from Maruti Suzuki, Hyundai, Ford, Nissan and General Motors in India. The new Shell Helix Ultra with PurePlus Technology range is currently being rolled out to markets worldwide.

Picture of Nitin Prasad, MD of Shell India