Chevrolet celebrates 100th birthday

Chevrolet is celebrating its centennial by clocking 1 million units of its top-selling Chevrolet Cruze. The 3-box car, which was launched globally in 2009 and in North America in 2010, reached 1 million sales in US alone this week. “I can’t think of a better birthday present,” said Karl Slym, President and Managing Director, General Motors India. “Cruze’s combination of style, comfort, fuel-efficiency and safety is a hit across the globe. Our customers know a winner when they drive it.” Cruze is one of the key drivers of the global expansion of Chevrolet and one of the top-selling models in its segment in all the markets where it is sold. These markets include India, China, Russia, and other developing markets. Globally, Cruze is the fourth best-selling nameplate in its segment and the seventh best-selling nameplate overall. Ever since its launch in India in October 2009, the Chevrolet Cruze has received numerous awards and accolades in the Indian automobile landscape along with an overwhelming response from customers across the country, thereby building the reputation of the brand for attractive design, great performance and outstanding fuel economy in its segment. “Cruze, Beat and Spark are key to Chevrolet’s efforts to attract discerning buyers who seek products that stand out against competition in the Indian market. The Cruze like other products is all about value, refinement and power-packed diesel performance combined with an array of unique features. It offers everything any Indian car buyer could want in a Sedan at a price point that represents uncontestable value for money,” Slym further added. In India, the Cruze has exceeded our sales expectations and we have been exceeding our sales target month after month thus taking the overall tally to 18,406 units till yesterday since its launch. During the past year, Chevrolet has increased share in all the markets. Cruze also has helped Chevrolet bring new buyers to the brand. Sold in more than 100 countries, the Cruze is Chevrolet’s top-selling nameplate.