AkzoNobel launches Dynacoat brand

AkzoNobel, the largest paints and coatings companies in the world, has launched their international car refinish paint Dynacoat across various distribution points in India. Currently the product is available in the eastern andsouthern part of the country. Dynacoat offers an affordable, complete car refinishing product range that provides a complete experience to the customer. With Dynacoat, AkzoNobel promises to revolutionise the mid-tier car refinish market in India. Dynacoat offers affordable quality, colour accuracy and pro-active support to dealers and their customers for a holistic and satisfactory servicing experience. Dynacoat works on the concept of the ‘Mixing Machine’ which allows mixing of nearly any local and international car colour with extreme precision but with a minimum number of tinting colours. Furthermore, the mixing machine concept includes professional colour documentation to keep you up-to-date about the latest car colours. Divyendu Pundhir, Managing Director, AkzoNobel Automotive & Aerospace Coatings, India & South Asia, mentioned, “Dynacoat is one of the leading brands in AkzoNobel’s Automotive and Aerospace business worldwide and has witnessed great success in recent years. With the launch of Dynacoat in India, the idea is to offer a complete assortment in the market to strengthen our position in India’s booming Automotive and retail car-repair market. Currently, we have three different brands in the trade Polyurethane (PU) product range, and going forward it is our ambition to consolidate these as sub-brands under the Dynacoat umbrella. What we offer with Dynacoat is ease of use, high quality and the best colour offering in the car-refinish market in terms of both choice and reliability. We would also like to provide distributors with the technical support and training that is an important part of the Dynacoat brand promise.” To begin with, AkzoNobel Automotive and Aerospace Coatings (A&AC) India, will market “Dynacoat Miluz”, but the longer term plan is to make Dynacoat the umbrella for a wider range of trade PU products and bring in the water based technology platform to India in the near future. Because of the size and complexity of the Indian market, the introduction is being carried out in stages. AkzoNobel targets to have 80 outlets by the end of the year.