Mahindra & Mahindra Ltd. (M&M Ltd.) has announced the sale of 6.5 lakh units of its Bolero SUV since its launch in the year 2000. India’s largest utility vehicle maker has been able to maintain the growth momentum despite stiff completion for the last 13 years. “Having sold over 6.5 lakh units since inception and ruling the roads for 13 years, the Bolero has transformed the SUV space in the country. Over the years, the Bolero has been updated and evolved with the changing lifestyle and aspirations of its customers resulting in its growing popularity,” said Pravin Shah, Chief Executive of Mahindra's automotive division.
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