Apollo
Tyres has introduced its premium European brand, Vredestein in India.
Vredestein brand, known for its designer and high quality tyres, is entering
India with tyre sizes of 15” to 20”, primarily catering to the luxury coupes,
premium luxury sedans and SUVs, with speeds up to 240 to 300 kph (speed
rating of ‘V’ to ‘Y’). This, the company says, would complement the existing
product range from Apollo Tyres in the passenger vehicle tyres space.
The
tyres being introduced currently, under the Vredestein brand, are Ultrac
Sessanta, Ultrac SUV Sessanta, Ultrac Cento and Sportrac 5, all with the
signature touch of renowned automobile designer, Giorgetto Giugiaro.
Vredestein’s ongoing commitment to excellence has also been ratified by some of
the renowned German, Austrian, Dutch and Swiss automotive and touring
publications in the recent past, who gave high ratings to these tyres.
Commenting
on the introduction of Vredestein brand into India, Onkar S Kanwar, Chairman,
Apollo Tyres Ltd, said “India has been and will continue to be a very important
market for us. India will benefit immensely from the globalisation efforts of
the company. Our investments in R&D centres of excellence, positioning of
the brand and other marketing initiatives will endear us more to the discerning
Indian customers. A major differentiator for this 100 year old brand, Vredestein,
which we are introducing today for the Indian customers, is its premium styling
and ultra high performance, the two most important factors considered by owners
of luxury cars, before buying a tyre.”
Vredestein
tyres will be distributed through a hand-picked set of Business Partners in
India, mostly in the tier I and tier II cities. These premium tyres would be
sold through multi-branded outlets, including existing Apollo Zones. As a new
entrant into India, Vredestein has a distinct advantage of access to the robust
network of Apollo Tyres, its trained sales force and the promise of 24 hour
service.