Mercedes-Benz celebrates 50,000 cars in India

Mercedes-Benz India rolled out its 50,000th car from its Chakan plant. Mercedes is the only luxury car maker to achieve this feat in the country. The company produced 20,000 cars in mere 36 months while its C-Class remains Mercedes-Benz India’s key volume product. The company also marked the occasion with the launch of a new C-Class Grand Edition laden with features such as navigation integrated in the  infotainment system with over 7.9 million key points of interest, Intelligent Light System with Bi-Xenon headlamps, Pre-SAFE,  AMG body styling etc.

The C-Class Grand Edition is priced at Rs. 39.16 lakh for the diesel and Rs. 36.81 lakh for the Petrol variant respectively. All prices are ex-showroom Pune. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India rolled-out the new C-Class Grand Edition from its assembly line.

Mercedes-Benz’s 20 years India journey and its periodic investments of Rs 850 crores in India are in line with scheduled ramp-up plans. The production facility currently produces five models, the C-Class, the E-Class, the S-Class, ML-Class and GL-Class.

Kern said, “Touching the 50,000 cars landmark marks the beginning of a next growth chapter for Mercedes-Benz in India. With our customer centric focus specifically in line of products, network, aftersales and unique brand experiences have played a significant role in our success. The outstanding acceptance of all our products is a testimony to the success of that approach. I would like to thank our customers and congratulate the passionate team at Mercedes-Benz India on this achievement. We are committed to the India story and the market potential and will continue to increase our investments in our facility and infrastructure. The current capacity will be doubled by end of Q1 2014 and we will soon commence local assembly of newer models, making the company ‘future ready’.

Kern further added “The C-Class Grand Edition embodies Mercedes-Benz's uncompromising style, design and performance. The C-Class remains one of Mercedes-Benz’ best-sellers in the competitive entry level luxury sedan segment with more than 19,000 units sold till date. To celebrate the 50,000^th Mercedes-Benz roll out from our benchmarking plant, we are delighted to present the ‘The new C-Class Grand Edition in both petrol and diesel versions for our discerning patrons.”