Audi,
the German luxury car manufacturer, announced a price increase of up to 2
percent across its entire model range owing to weakening of the rupee and
rising input costs.
Balbir
Singh Dhillon, Head of Audi India, said, "At Audi India, we strive to give
our customers the best, but the rising inputs costs and currency fluctuations
have put a strain on our cost structures and we are forced to make amends to
prices. Starting January 01, 2021 our model range will see a price revision of
up to 2%. While we have tried to absorb the impact at various levels, the
current situation necessitates an increase in price for sustainable growth.”
Dhillon
further added, “Continuing our focus on Customer-centricity, we have ensured that
the impact is as minimal as possible. We are offering several service related
packages that will ensure ease of ownership for our customers.”
To
kick start the festive celebrations, Audi India introduced the Audi Q8
Celebration model priced at Rs 98.98 lakh ex showroom. For the newly launched
Audi Q2, the brand is offering a ‘Peace of Mind’ package that comes bundled
with a 5 year Service Package with 2+3 years Extended Warranty and 2+3 years
Road Side Assistance. In addition, Celebration Programs on certain products
including the Audi A6 are currently on offer for the festive season. This may
include a lower rate of interest or a peace of mind package, up to five years.
Prospective customers can get in touch with Audi India dealerships across the
country to register their interest and avail these Festive Celebration
Programs.
Audi
India launched vehicles like the Audi Q8, Audi A8 L, Audi RS 7 Sportback, Audi
RS Q8, Audi Q8 Celebration and Audi Q2 in the country this year.